Your health care marketing expert
Hello! I’m Kate Thorpe, a healthcare marketing and communications specialist with over a decade of experience driving growth for healthcare leading organisations.
I’ve been supporting the healthcare industry since 2010, with clients including neurorehabilitation services, specialist care homes, third sector and medical cannabis organisations.
Whether you’re looking to scale ahead of a sale, navigate post-investment transitions, or build a standout brand in the healthcare space, I’ve got the expertise and strategies to help you achieve your goals.
Why choose me?
I specialise in creating marketing campaigns that get results.
I understand the unique challenges that healthcare organisations face, and I know how to get your services noticed by the right stakeholders—whether it's commissioners, case managers, or patients. My approach is always ROI-driven and focused on creating meaningful, data-driven campaigns.
Here’s a snapshot of how I can help:
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Communications & Marketing Strategy: Developing comprehensive strategies that align with your business goals and drive brand awareness.
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Digital Marketing & SEO: Increasing your online visibility with tailored SEO strategies and impactful digital campaigns.
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Branding & Identity Development: Helping you build a memorable brand that resonates with your audience.
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Stakeholder Engagement: Cultivating relationships with key stakeholders in both the NHS and private sectors to ensure your services stand out.
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Website & Content Management: Creating and managing engaging website content to educate and inform your audience, ensuring your message reaches those who need it most
Neuro rehabilitation
Ensuring that neurorehabilitation services gain the visibility they deserve among commissioners and case managers.
Medical Cannabis
As Communications Director for the Medical Cannabis Clinicians Society and former secretary of the Cannabis Industry Council, I have shaped the perception of medical cannabis as a trusted treatment option for complex conditions.
Luxury Care
Working with luxury care providers, I focus on both B2B and B2C strategies to boost inquiries and secure positive media attention.
If you're a healthcare provider looking to enhance your marketing efforts, build stronger relationships, or improve your digital presence, I'd love to talk. I’m passionate about helping healthcare organisations grow and thrive with good marketing.